UTMB & The North Face Part Company
After 12 years the Ultra Trail du Mont Blanc & North Face are not renewing their partnership
After twelve successful years together the Ultra Trail du Mont Blanc & The North Face have decided not to continue their partnership together.
In a press release a few days ago, UTMB announced that they have 3 new partners - Colombia, Mountain Hardwear and Montrail. They believe these 3 brands "share the spirit, passion & enthusiasm which are part of the event's DNA".
"In 12 years the Ultra-Trail du Mont-Blanc® has become an event which successfully runs five large races recognised by trail runners worldwide. It links together communities and the world of trail-running around common values and enthusiasm as it travels through three countries – France, Italy and Switzerland. The UTMB® is following its path through team spirit and the sense of sharing that it has had from the very start.
Columbia Sportswear Company is a leading innovator in the global apparel, footwear, accessories and equipment markets. Columbia Sportswear Company designs, develops, markets and distributes active outdoor and lifestyle products under the following brands: Columbia, Mountain Hardwear, Sorel, Montrail and prAna."
