There's more to Chamonix than skiing and snowboarding, as a browse around some of the shops will reveal.
As you would expect from an outdoor sports Mecca, there are plenty of sports stores in Chamonix where you can get your hands on top mountaineering brands such as The North Face, Black Diamond, Salomon and Scarpa to name a few; as well as the fashionable mountain brands such as Peak Performance, Patagonia, Helly Hansen, Napapijri and Quicksilver that also offer a good range of attractive outdoor mountaineering clothing. There are kit shops that sell climbing and mountaineering gear with a good range of shoes, ropes, harnesses, axes, etc, while you'll find trail running specialists that stock everything you need to train for your next ultra from brands such as Brooks, Inov-8, Scarpa and more. The sports shops are good for general hiking gear and the staff are extremely knowledgeable and happy to advise.
Summer in Chamonix is when we swap our skis for wheels and there are a number of specialist bike shops in town, from small but well-stocked shops to the larger stores with the latest mountain bikes and bits of kit and workshops where you can put your own bike in for services and repairs. Road biking is becoming more popular these days and you'll find shops well-equipped with all the lycra and inner tubes that you need to tackle the local cols.
Patagonia was one of the first big name brands to enter the Chamonix scene about twenty years ago, choosing to promote its European sales here over larger cities such as London or Paris, preferring the strong mountaineering vibe and historical charm this town presents. In recent years they have worked hard to build an ethical image and now promote recycled and environmentally friendly materials that perform just as well as ever. Along with many of the top mountaineering brands available, these specialist stores have gone from strength to strength promoting Chamonix's reputation as a shopping destination.
Although not well known for its long sandy beaches, Chamonix is still home to big surfing and beach brands whose colourful ranges of technical and dedicated sportswear have developed considerably over the past few years, and their latest funky designs make for eye-catching window displays. During the winter, the surf and beach wear is replaced by the latest snowboarding and ski wear, ensuring that they have a great selection all year round. Some of the sports shops not only stock a good clothing range but also have in-house ski and snowboard workshops where you can rent, buy or have your kit serviced. If your style is more 'street fashion' then there are little boutique type shops in and around Chamonix's main streets that sell the latest collections from brands such as Volcom, Nixon, Nikita, Carhartt, Vans and Electric.